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Argentina

Embajada israelí en Argentina recibió el oro en los premios Eikon 2017

Agencia AJN.- Ayer, la Embajada de Israel en Argentina fue premiada en la categoría Publicidad Institucional Televisiva y en Marketing Social por su trabajo comunicacional en la campaña Paz Sin Terror.

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Agencia AJN.- La Embajada de Israel en Argentina recibió anoche el mayor galardón en los Premios Eikon 2017, en la categoría Publicidad Institucional Televisiva y Marketing Social.

En conmemoración a los 25 años del atentado, la Embajada de Israel decidió que la mejor manera era hacer memoria para que todos le digan NO al terrorismo. Ante esto, se realizó una acción integral que convocó a toda la sociedad a sumarse con un gesto para recordar estos 25 años, y manifestarse contra el terrorismo. Surgió entonces #PazSinTerror, campaña que ganó dos premios Eikon en las categorías Publicidad Institucional y Marketing Social.

Para la campaña, la Embajada de Israel desarrolló un gesto con una mano colocando los dedos en «V» -expresando el símbolo de paz- y la otra con la palma abierta en señal de freno. El gesto no sólo representa la paz y el rechazo al terrorismo, sino que también hace referencia a los números 2 (dos) y 5 (cinco), por los 25 años transcurridos desde el primer atentado internacional en el continente.

Se planteó generar un esquema de acciones que tengan un impacto real en la sociedad y que el tema tenga una fuerte presencia y alto nivel de repercusión, hacer algo que para que todos puedan sumarse de manera sencilla y desde cualquier lugar del mundo a hacer memoria y a decirle NO al terrorismo.

Los objetivos de comunicación fueron “NO al terrorismo / SI a la paz”, responder al terrorismo a partir de la unión por la paz, a través de un gesto con las manos; “El terrorismo no discrimina”, reflexionar acerca de éste como un tema de interés para la sociedad en general.

El target al que apuntó la campaña fue la sociedad general, los medios de comunicación y las instituciones sociales nacionales e internacionales. Se compuso de TV + Cine, revistas, diarios, pantallas Multiled de la Ciudad, monitores y afiches en los subtes, web, carapantallas municipales, e-mailing y flyers.

Además, se realizó un spot en video “Paz Sin Terror” que fue subido en Youtube. En las redes sociales se difundieron 6 cápsulas audiovisuales de ALTO IMPACTO: “El Terrorismo se llevó…”, el mensaje para Facebook: “Yo digo #PazSinTerror”, portadas tematizadas, el #PazSinTerror en Twitter en donde las celebridades compartieron la campaña y el mensaje. Se viralizó el Spot y el concepto “El terrorismo no discrimina”.

Por otro lado, crearon un libro de la campaña que fue editado como producto de una iniciativa conjunta de la Embajada de Israel y la Legislatura Porteña, y que tiene como destino las escuelas públicas primarias y secundarias de toda la Ciudad de Buenos Aires.

Hubo un fuerte impacto en la prensa que se visualizó en la presentación de la campaña en los principales noticieros, el envío de campaña, contenidos y gacetillas a medios especializados, las repercusiones de acciones en la prensa nacional y mundial, los programas especiales de TV y noticieros, la distribución de contenidos en inglés y las entrevistas a protagonistas de la campaña.

Se realizaron acciones especiales como una muestra fotográfica en el CCK, un minuto de silencio en todas las canchas de Futbol, el mensaje en la pantalla del Estadio Monumental y la más importante, la sanción de la Ley 25.182 que declara el 17 de Marzo como “Día de la Memoria y Solidaridad con las Víctimas del Atentado contra la Embajada de Israel”.

Por último, se creó un documental sobre los hechos, las historias reales y los testimonios. “Ataque a la Embajada” es el primer documental sobre el Atentado a la Embajada de Israel. Presenta las historias de vida de los sobrevivientes, y habla de los encuentros y reencuentros 25 años después.

Los Premios EIKON constituyen el primer premio argentino al trabajo que hacen comunicadores y comunicólogos, relacionistas públicos, periodistas, publicitarios, lobbystas y organizadores de eventos. Estos galardones buscan contribuir a la transparencia en el trabajo de los asesores y ejecutivos de comunicación, generar una base casuística para difundir el conocimiento de los profesionales y como elemento de benchmarking, destacar la labor de los mejores profesionales entre las empresas y organizaciones, y difundir la labor de los profesionales fuera del propio ámbito, de manera de ser mejor percibidos en las organizaciones en las que trabajan y por la sociedad.

Argentina

With Mike Pompeo and Jorge Faurie´s presence, the AMIA bombing victims were remembered at AMIA

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Agencia AJN.- Within the framework of the Hemispheric Ministerial Conference on the Fight against Terrorism, a tribute was paid on Friday at the AMIA headquarters to the victims of the attack of July 18, 1994, whose speakers were the Secretary of State of the United States government, Mike Pompeo; the Minister of Foreign Affairs and Worship of Argentina, Jorge Faurie; and the President of AMIA, Ariel Eichbaum.

The ceremony included the presence of the foreign ministers, ministers and high dignitaries of the countries of the American continent that since yesterday have been participating in Buenos Aires in the Second Hemispheric Ministerial Conference on the Fight against Terrorism.

The homage began with the music of pianist and composer Leo Sujatovich, then Pompeo, Faurie and Eichbaum lit a candle next to the memorial that recalls the names of each of the 85 fatal victims of the terrorist attack. The monument, by Israeli artist Yaacov Agam, is located in the dry square of the institution, at Pasteur 633, and represents the AMIAS’ commitment to memory and the demand for justice.

During his speech, AMIA´s president Ariel Eichbaum stressed the importance of the tribute made in the context of the 25 years of the terrorist attack: «It is a true honor and it is very significant for us to welcome you today, and the fact that this homage is carried out within the framework of the Summit that is taking place in Buenos Aires».

He also recalled Iran and Hezbollah´s responsability in the attack perpetrated in 1994, something that was proven repeatedly by the Argentine justice system. Referring to Interpol’s endorsement of the international arrest warrants against the accused, and the validity of the red flags, Eichbaum emphasized: «Today I ask the foreign ministers and dignitaries present here. The entire international community has to understand that these people are wanted by the Argentine justice system to account for the crime they have committed. We urgently need the support of all, of each of the countries of the world. Otherwise they will continue to mock and evade the red flags, and we will not have justice».

«Hezbollah is a terrorist organization fully active in several countries on our continent. Its networks have extended to various illicit activities, that are aimed to raising money for its terrorist campaigns. That is why we consider it appropriate, important and fundamental that a concrete step is taken in the fight against terrorism in the region, with the decree that President Mauricio Macri signed a few hours ago for the creation of a Registry of Terrorist Persons and Organizations where Hezbollah has already been included It is imperative that our neighboring countries and brothers do the same», he added.

In turn, the Secretary of State of the U.S. government, Mike Pompeo, especially thanked Eichbaum for receiving him at the AMIA headquarters and highlighted the institution´s struggle in seeking justice these 25 years. Then he recalled the 85 fatal victims who were killed «by the hands of Hezbollah terrorism, in a planned attack by the Islamic regime of Iran, with the logistical assistance of the Revolutionary Guard».

«It was not the first time that Hezbollah attacked in Argentina», he said, remembering the terrorist attack perpetrated on March 17, 1992, on the Israeli embassy in our country, in which 29 people were killed. «These attacks must remind us that terrorism is not a hypothetical threat,» he expressed.

Chancellor Jorge Faurie later stressed the importance of «keeping alive the memory of the victims, their pain, their families, and all the people who were attacked. Demanding justice, we continue working tirelessly so that one day we can achieve it,» he said.

«The Jewish community is a vital part of the social, cultural and industrial fabric of Argentina. It was a blow against democracy, freedom and the Argentine society. A symbol of a community that is particularly active and integrated in our nation was chosen. The Jewish community is a vital part of the social, cultural and industrial fabric of the whole country», he added.

Faurie also referred to the recently announced measures in the fight against terrorism; «These days we have taken internal administrative measures of great relevance. Yesterday was a national mourning throughout Argentina, we reviewed the compensation system we had AMIA´s victims and, most importantly, we witnessed the decree that identifies people linked to terrorism and monitors its funds.

«Our commitment always goes a little further, because anti-Semitism does not always translate into terrorism. Antisemitism is the seed of hatred that generates violence, so we have to work to eradicate it, combat it and do it with absolute tenacity», he indicated.

The homage also included members of the Board of Directors of AMIA, the institution´s lawyer Miguel Bronfman, the secretary of Human Rights and Cultural Pluralism of the Nation Claudio Avruj, the president of the Financial Information Unit Mariano Federici, the president of the Latin American Jewish Congress Adrián Werthein, Dina Siegel Vann, director for Latin and Latin American Affairs of the American Jewish Committee, and the president of IRSA Eduardo Elsztain, among other personalities.

In homage to the fatal victims of the AMIA attack, the participants of the Hemispheric Summit signed a joint statement that was transcribed into the AMIA «Visitors’ Book», a book that was rescued from the rubble of the former Pasteur 633 building, days after the attack perpetrated by terrorism. After speeches by the three speakers, foreign ministers, ministers, dignitaries, the Secretary of the Inter-American Committee against Terrorism of the OAS signed the Declaration against Terrorism.

JOINT STATEMENT

The undersigned, representing the countries participating in the Hemispheric Ministerial Conference to Combat Terrorism, which is taking place in the City of Buenos Aires on this day, pay tribute to the victims of the Attack on the Argentine Israelite Mutual Association (AMIA), which occurred on July 18, 1994.

We also reaffirm our repudiation of terrorism in all its forms, while maintaining our commitment to strengthen cooperation among our countries to effectively confront this scourge and help build a future of peace for all.

The declaration was signed by:
Mr. Jorge Faurie, Minister of Foreign Affairs and Worship of Argentina
Mr. Mike Pompeo, Secretary of State of the United States of America
Mr. Ariel Eichbaum, AMIA´s President
Ms. Patricia Bullrich, Minister of Security of Argentina
Mr. Darren Allan Henfield, Minister for Foreign Affairs of the Bahamas

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Argentina

«Hezbollah represents a threat to Argentina and the countries of the region»

Agencia AJN.- The head of the Financial Information Unit (UIF), Mariano Federici, indicated that although there are no records that the Lebanese organization has assets in Argentina, it was decided to freeze the activities of those entities linked to it. The decision was taken after commemorating the 25th anniversary of the AMIA attack.

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hezbolla

Agencia AJN.- The head of the Financial Information Unit (UIF), Mariano Federici, confirmed an extension of the order to «freeze» the financial activities of entities linked to the Lebanese group Hezbollah after being included in the new National Register of Persons and Organizations Suspicious of Terrorism. «Last year we ordered the administrative freeze of assets and funds of 14 people belonging to this organization, because we already had the power,» he said.

In remarks to the «Cada Mañana» program, conducted by journalist Marcelo Longobardi on Radio Mitre, the official said: «What we did yesterday was to order the freezing of entities that make up the organization as the External Security Organization of Hezbollah, including the secretary general, the undersecretary general and the head of the executive wing, who is also responsible for providing it financial support».

When asked if the people involved had bank accounts in the country, the head of the FIU said: «Not at all, but they are linked to people who have been entering our country, operating from our country and who finance the organization commanded by these people». These individuals are being investigated in the framework of a financing of terrorism case being carried out by the federal judge of Eldorado, in the province of Misiones.

«Beyond that cause, the Hezbollah organization is also implicated as highly suspicious in the commission of the attacks that took place here in the 1990s,» said the official, who noted that both the files and judgments of the justice system indicate Hezbollah as responsible for the attacks.

Regarding the decree signed by President Mauricio Macri, Federici explained that the rule will allow more publicity to be given to the registration of this type of freezing, which previously the FIU only ordered and communicated to its regulated subjects. «Now this is advertised so that everyone knows what the position of Argentina about this organization is,» he said. Federici also explained that it aims to be «a deterrent mechanism».

«What we are trying to do is to create a system that would discourage the organization and anyone linked to it who wants to provide support and come and operate in our country. Anyone who carries out or intends to carry out any operation with Hezbollah is going to have the operation suspended and the assets frozen,» he said.

Federici indicated that the UIF understands that Hezbollah «has no assets in the country,» although he clarified that with this presidential decree they expect «the responses of regulated subjects to the freezing orders». «Without prejudice to this, what the decree seeks is that they never have assets in the country and that nobody intends to make an operation in favor of this organization that, for us, is accused of causing much damage to Argentina,» he added.

Finally, the official stressed: «This measure taken by the government puts Argentina in a place of leadership. It is the first country in Latin America to list Hezbollah as a terrorist organization and we hope that other countries in the region will follow this same path, because we believe that this organization not only represents a threat to national security and the integrity of Argentina but also to other countries in the region».

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